000			01115nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8185386196
041			_aeng
082			_a658.8 _bHIL
100			_aHill, Richard M.
245		0	_aIndustrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross _cby Richard M Hill, Ralph S. Alexender and James S. Cross EDITION STT.4th ed.
250			_a4th ed.
260			_aDelhi: _bA.I.T.B.S. Publisher _c1996
300			_axii, 703p., ind. _c22 cm x 14 cm
365			_aINR _b0
650			_a advertising
650			_a case
650			_a channel
650			_a customer
650			_a goals
650			_a goods
650			_a marketing
650			_a marketing intelligence
650			_a performance
650			_a personal selling
650			_a pricing decisions
650			_a purchasing systems
650			_a strategy
650			_a value and vendor analysis
650			_aindustrial marketing
700			_aAlexender, Ralph S.
700			_aCross, James S.
942			_2Dewey Decimal Classification _cBK
999			_c6385 _d6385