000			01196nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8185386927
041			_aeng
082			_a658.802 _bCRA
100			_aCravens, David W.
245		0	_aMarketing management _cby David W. Cravens, Gerald E. Hills and Robert B. Woodruff
260			_aDelhi: _bAll India Traveller Bookseller _c1994
300			_axx, 714p., ind. _c24 cm x 18 cm
365			_aINR _b110
650			_aadvertising
650			_aanalyzing situation
650			_abuying behaviour
650			_aconsumer markets
650			_adistribution
650			_aforecasting
650			_aimplementation
650			_aindustrial markets
650			_amarket measurement
650			_amarketing planning
650			_amarketing role
650			_amarketing strategy
650			_anew product development
650			_apositioning
650			_apricing
650			_aproduct decisions
650			_aprogramme design
650			_asegmentation
650			_atargeting
700			_aHills, Gerald E.
700			_aWoodruff, Robert B.
942			_2Dewey Decimal Classification _cBK
999			_c6386 _d6386