000			00791nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8185674833
082			_a658.8 _bMAR
100			_aBirtt, Steuart Henderson (ed.)
245		0	_aMarketing manager's handbook
260			_aNew Delhi: _bUBS Publishers' Distributors Ltd., _c1993.
300			_a1293p., ind. _c22 cm x 15 cm
365			_aINR _b750 _d00
541			_d1994-07-14
650			_aappraising and controlling the marketing programme
650			_ainternational marketing
650			_amarketing management
650			_amarketing objectives
650			_amarketing plan
650			_amarketing research
650			_aorganising and staffing marketing function
700			_aGuess, Norman F. (ed.)
942			_cBK _2ddc
999			_c6421 _d6421