000 | 00688nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8185938016 | ||
041 | _aeng | ||
082 |
_a658.8 _bMAR |
||
100 | _aMarconi, Joe | ||
245 | 0 |
_aCrisis marketing : when bad things happen to good companies _cby Joe Marconi |
|
260 |
_aNew Delhi: _bAffiliated East-West Press Pvt. Ltd. _c1992 |
||
300 |
_aix, 216p., app., ind. _c22 cm x 14 cm |
||
365 |
_a _b |
||
650 | _amarketing | ||
650 | _amarketing ethics | ||
650 | _amarketing process | ||
650 | _arelationship marketing | ||
650 | _astrategic approach | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c6455 _d6455 |