000 00688nam a2200229Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8185938016
041 _aeng
082 _a658.8
_bMAR
100 _aMarconi, Joe
245 0 _aCrisis marketing : when bad things happen to good companies
_cby Joe Marconi
260 _aNew Delhi:
_bAffiliated East-West Press Pvt. Ltd.
_c1992
300 _aix, 216p., app., ind.
_c22 cm x 14 cm
365 _a
_b
650 _amarketing
650 _amarketing ethics
650 _amarketing process
650 _arelationship marketing
650 _astrategic approach
942 _2Dewey Decimal Classification
_cBK
999 _c6455
_d6455