| 000 | 00804nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8185989834 | ||
| 041 | _aeng | ||
| 082 |
_a658.8342 _bSRI |
||
| 100 | _aSrivastava, K. K. | ||
| 245 | 0 |
_aConsumer behaviour : in Indian context _cby K. K. Srivastava and Sujata Khandai |
|
| 260 |
_aNew Delhi: _bGalgotia Publishing Company _c2002 |
||
| 300 |
_axvii, 605p., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b250 |
||
| 650 | _acustomer orientation | ||
| 650 | _acustomer relationship | ||
| 650 | _ainfluences on consumer behaviour | ||
| 650 | _alifestyle | ||
| 650 | _amarket segmentation | ||
| 650 | _amotivation | ||
| 650 | _aoutlets selection | ||
| 700 | _aKhandai, Sujata | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c6462 _d6462 |
||