000			01089nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0131896555
041			_aeng
082			_a659.1322 _bFEL
100			_aFelton, George
245		0	_aAdvertising : concept and copy _cby George Felton
260			_aEnglewood Cliffs: _bPrectice-Hall, Inc _c1994
300			_axii, 356p., ind. _c27 cm x 21 cm
365			_aINR _b1480.1
650			_aadvertising genres
650			_aanalyze marketplace
650			_abody copy
650			_acreating advertising strategy
650			_agraphic design
650			_aheadlines visual
650			_akinds of strategy
650			_ametaphors
650			_apower of fact personality
650			_aradio
650			_areach your product
650			_areversal
650			_atoolbox
650			_aTV
650			_atwo-fers
650			_aunderstand consumer behaviour
650			_avouce
650			_awrite strategy management
650			_awriting well
942			_2Dewey Decimal Classification _cBK
999			_c649 _d649