000			00676nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8189333097
082			_a658.827 _bBRA
100			_aKambhammettu,Shyam Shunder (ed.)
245		0	_aBrand valuation : concepts and applications
260			_aHyderabad: _bLe Magnus University Press, _c2005.
300			_axvi, 243p. _c21 cm x 14 cm
365			_aINR _b300 _d00
541			_d2015-01-50
650			_abrand equity
650			_abranding
650			_abrands and tax planning
650			_aintellectual capital
650			_aleverage brands
650			_atrademarks
650			_aunderstanding
942			_cBK _2ddc
999			_c6634 _d6634