| 000 | 00840nam a2200325Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8189547003 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKUM |
||
| 100 | _aKumar, Ajay | ||
| 245 | 0 |
_aBrand management : text and cases _cby Ajay Kumar |
|
| 260 |
_aDelhi: _bWisdom Publications _c2005 |
||
| 300 |
_a225p., ref. _c24 cm x 19 cm |
||
| 365 |
_aINR _b240 |
||
| 650 | _abrand | ||
| 650 | _aequity | ||
| 650 | _aextension | ||
| 650 | _aglobal branding | ||
| 650 | _aintegrated brand management | ||
| 650 | _amedia | ||
| 650 | _apersonality | ||
| 650 | _apositioning | ||
| 650 | _aservice | ||
| 650 | _astrategic brand management | ||
| 650 | _astrategy | ||
| 650 | _atechnology | ||
| 650 | _avaluation | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c6644 _d6644 |
||