000			00894nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0133712532
041			_aeng
082			_a658.802 _bHOO
100			_aHooley, Graham J.
245		0	_aMarketing strategy and competitive positioning _cby Graham J. Hooley, John A. Saunders and Nigel F. Piercy
250			_a2nd ed.
260			_aHertfordshire: _bPrentice Hall Europe _c1998
300			_axiii, 482p., ind. _c 24 cm x 17 cm
365			_aINR _b
650			_acompetitive market analysis
650			_afuture competitive positions
650			_aidentifying current
650			_amanagement
650			_amarketing strategy
650			_apositioning strategies
650			_atarget marketing
700			_aPiercy, Nigel F.
700			_aSaunders, John A.
942			_2Dewey Decimal Classification _cBK
999			_c668 _d668