000 00709nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0134613775
041 _aeng
082 _a658.804
_bLOV
100 _aLovelock, Christopher H.
245 0 _aServices marketing
_cby Christopher H. Lovelock
250 _a3rd ed.
260 _aLondon:
_bPrentice-Hall International
_c1996
300 _axii, 660p., app., bib., ind.
_c24 cm x 18 cm
365 _aINR
_b473.95
650 _achallenges
650 _asenior management
650 _astrategic issues
650 _atools for service marketers
650 _aunderstanding services
942 _2Dewey Decimal Classification
_cBK
999 _c674
_d674