000 | 00709nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0134613775 | ||
041 | _aeng | ||
082 |
_a658.804 _bLOV |
||
100 | _aLovelock, Christopher H. | ||
245 | 0 |
_aServices marketing _cby Christopher H. Lovelock |
|
250 | _a3rd ed. | ||
260 |
_aLondon: _bPrentice-Hall International _c1996 |
||
300 |
_axii, 660p., app., bib., ind. _c24 cm x 18 cm |
||
365 |
_aINR _b473.95 |
||
650 | _achallenges | ||
650 | _asenior management | ||
650 | _astrategic issues | ||
650 | _atools for service marketers | ||
650 | _aunderstanding services | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c674 _d674 |