000			01062nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a844231754
041			_aeng
082			_a659.1 _bTHO
100			_aThorson, Esther
245		4	_aThe principles of advertising at work _cby Esther Thorson
260			_aIllinois: _bNTC Business Books _c1989
300			_axii, 241p. _c28 cm x 22 cm
365			_aINR _b396.74
650			_aadvertising impact
650			_aadvertising research
650			_aadvertising to children
650			_aagencies
650			_aagency-client relations
650			_aclients
650			_acreative agencies of 80s
650			_acreative strategies
650			_aexecution
650			_alegal advertising
650			_amarket segmentation
650			_amedia
650			_amergers
650			_aOutdoor advertising
650			_apolitical advertising
650			_apositioning
650			_aproducts
650			_asocial concerns
942			_2Dewey Decimal Classification _cBK
999			_c6781 _d6781