000			01249nam a2200445Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9232112717
082			_a658.834 _bESO
100			_aMcDonald, Colin (ed.)
245		0	_aESOMAR handbook of market and opinion research
250			_a4th ed.
260			_aNetherland: _bESOMAR Central Secretariat _c1998
300			_axii, 1194p., ind. _c24 cm x 16 cm
365			_aEUR _b155.00 _d00
541			_d1999-11-04
650			_abrand
650			_acommunication of research results
650			_aconsumer panels
650			_acultural values
650			_acustomer satisfaction research
650			_adata processing
650			_aemployee
650			_afinancial
650			_ageodemographics
650			_aIndian market life styles
650			_amarket research studies
650			_aMarketing intelligence
650			_amedia
650			_aopinion polling
650			_apackaging
650			_apricing
650			_aqualitative research
650			_aquantitative research
650			_aresearch among children
650			_aretail marketing
650			_asamplling
650			_asegmentation
700			_aVangelder, Phyllis (ed.)
942			_cBK _2ddc
999			_c6805 _d6805