000			00959nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0137700415
041			_aeng
082			_a658.8342 _bMOW
100			_aMowen, John C.
245		0	_aConsumer behaviour _cby John C. Mowen and Michael Minor
250			_a5th ed.
260			_aNew Delhi: _bPrentice-Hall of India Private Limited _c1998
300			_axxi, 696p., ind. _c25 cm x 20 cm
365			_aINR _b547.5
650			_aattitudes
650			_abehaviour change
650			_abehaviour learning
650			_abrand loyalty
650			_aconsumer behaviour
650			_aconsumer environment
650			_aconsumer satisfaction
650			_amarketing manager
650			_amotivation
650			_apersonality
650			_apersuasive communications
650			_apsychographics
700			_aMinor, Michael
942			_2Dewey Decimal Classification _cBK
999			_c686 _d686