000			01094nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0138519404
041			_aeng
082			_a658.802 _bURB
100			_aUrban, Glen L.
245		0	_aAdvanced marketing strategy : phenomenon, analysis, and decisions _cby Glen L. Urban and Steven H. Star
260			_aNew Jersey: _bPrentice-Hall Inc. _c1991
300			_axx, 563p., ref., ind. _c26 cm x 21 cm
365			_aINR _b2212
650			_acompetitive behaviour
650			_acontrol
650			_acustomer decision making
650			_adecision making
650			_aGodfather's Pizza
650			_alife cycles
650			_amanagement of established products
650			_amarket response
650			_amarket segmentation
650			_amarketing management
650			_aproduct line
650			_aproduct positioning
650			_astrategic planning
650			_atactics
650			_aworldwide corporate strategy
700			_aStar, Steven H.
942			_2Dewey Decimal Classification _cBK
999			_c691 _d691