| 000 | 00883nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780061669194 | ||
| 041 | _aeng | ||
| 082 |
_a658 _bRIE |
||
| 100 | _aRies, Al | ||
| 245 | 0 |
_aWar in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it _cby Al Ries and Laura Ries |
|
| 260 |
_aNew York: _bHarperCollins Publishers _c2009 |
||
| 300 |
_axxx, 272p., notes, ind. _c22 cm x 15 cm |
||
| 365 |
_aINR _b654.75 |
||
| 650 | _a brand | ||
| 650 | _a left and right | ||
| 650 | _a management | ||
| 650 | _a multimedia | ||
| 650 | _a organisational effectiveness | ||
| 650 | _a psychological aspects | ||
| 650 | _a success in business | ||
| 650 | _amarketing | ||
| 700 | _aRies, Laura | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c6924 _d6924 |
||