000			01417nam a2200469Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780070144965
041			_aeng
082			_a659.1 _bBEL
100			_aBelch, George E.
245		0	_aAdvertising and promotion : an integrated marketing communications perspective _cby George E. Belch, Michael A. Belch and Keyoor Purani
250			_a7th ed.
260			_aNew Delhi: _bMcGraw Hill Education (India) Private Limited _c2012
300			_axxxiii, 1075p., glos, ind. _c24 cm x 18 cm
365			_aINR _b625
650			_aadvertising
650			_abranding
650			_abudgeting for IMS
650			_aconsumer behavior
650			_adecision making process
650			_adirect marketing
650			_aeconomic aspects
650			_aevaluation of media
650			_aintegrated marketing communications
650			_ainternet marketing
650			_amarketing
650			_amarketing communication
650			_amarketing mix
650			_amarketing plan
650			_amedia planning
650			_amonitoring
650			_apersonal selling
650			_aprint media
650			_apublic relation
650			_asales promotion
650			_asocial ethical
650			_asupport media
700			_aBelch, Michael A.
700			_aPurani, Keyoor
942			_2Dewey Decimal Classification _cBK
999			_c6963 _d6963