000			01215nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780070152700
041			_aeng
082			_a658.827 _bPAU
100			_aPaul, Jessie
245		0	_aNo money marketing : from upstart to big brand on a frugal budget _cby Jessie Paul
260			_aNew Delhi: _bTata McGraw Hill Education Private Limited _c2009
300			_axiv, 189p., ind., ref. _c23 cm x15 cm
365			_aINR _b425
650			_aamplifying the conversations
650			_aawards marketing
650			_acore versus surround brand attributes
650			_acountry of origin
650			_adefining brand identity
650			_aexecutive branding
650			_afrugal merketer's guide to the flat world ecosystem
650			_aglobalizing the marketing department
650			_aleadership
650			_aleverging the flat world
650			_amedia relations
650			_aonline presence
650			_apractitioner's playbook
650			_aprice
650			_aquest for a unique identity
650			_asustainability
650			_athink flat, live frugal
942			_2Dewey Decimal Classification _cBK
999			_c6967 _d6967