000 01135nam a2200385Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780070620223
041 _aeng
082 _a658.83
_bBER
100 _aBeri, G. C.
245 0 _aMarketing research
_cby G. C. Beri
250 _a4th ed.
260 _aNew Delhi:
_bTata McGraw-Hill Publishing Comapny Limited
_c2008
300 _axviii, 579p., app., glos., bib., ind.
_c24 cm x 18 cm
365 _aINR
_b275
650 _aadvertising research
650 _abrand positioning
650 _acase study
650 _adata collections
650 _aexport marketing
650 _amarket segmentation
650 _amarketing research management
650 _ameasuring and scaling
650 _anew product development
650 _aorganised retailing
650 _aresearch process
650 _arural marketing
650 _asales analysis
650 _asampling and interviewing
650 _asampling design
650 _ascientific methods
650 _atesting hypotheses
942 _2Dewey Decimal Classification
_cBK
999 _c7010
_d7010