000 | 01135nam a2200385Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780070620223 | ||
041 | _aeng | ||
082 |
_a658.83 _bBER |
||
100 | _aBeri, G. C. | ||
245 | 0 |
_aMarketing research _cby G. C. Beri |
|
250 | _a4th ed. | ||
260 |
_aNew Delhi: _bTata McGraw-Hill Publishing Comapny Limited _c2008 |
||
300 |
_axviii, 579p., app., glos., bib., ind. _c24 cm x 18 cm |
||
365 |
_aINR _b275 |
||
650 | _aadvertising research | ||
650 | _abrand positioning | ||
650 | _acase study | ||
650 | _adata collections | ||
650 | _aexport marketing | ||
650 | _amarket segmentation | ||
650 | _amarketing research management | ||
650 | _ameasuring and scaling | ||
650 | _anew product development | ||
650 | _aorganised retailing | ||
650 | _aresearch process | ||
650 | _arural marketing | ||
650 | _asales analysis | ||
650 | _asampling and interviewing | ||
650 | _asampling design | ||
650 | _ascientific methods | ||
650 | _atesting hypotheses | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c7010 _d7010 |