000			01096nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780070700994
041			_aeng
082			_a658.8 _bSER
245		0	_aServices marketing : integrating customer focus across the firm _cby Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
250			_a5th ed.
260			_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2012
300			_axxvii, 763p., ind. _c24 cm x 18 cm
365			_aINR _b550
650			_aaligning strategy
650			_abuilding customer relationship
650			_acase
650			_aconsumer behaviour
650			_acustomer defined service
650			_acustomer expectations
650			_acustomer service
650			_aintegrated service marketing communications
650			_amarketing
650			_apricing of service
650			_aservice design
650			_aservice industries
650			_aservice recovery
650			_aservices marketing
942			_2Dewey Decimal Classification _cBK
999			_c7048 _d7048