000			01142nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780071071017
041			_aeng
082			_a659.111 _bSIS
100			_aSissors, Jack Z.
245		0	_aAdvertising media planning _cby Jack Z. Sissors and Roger B. Baron
250			_a7th ed.
260			_aNew Delhi: _bTata McGraw-Hill Education Private Limited _c2010
300			_axiv, 481p., app., glos., ind. _c24 cm x 19 cm
365			_aINR _b650
650			_aevaluating and selecting media vehicles
650			_amarketing strategy
650			_ameasurement and calculations
650			_amedia costs and buying problems
650			_amedia planning
650			_aprinciples of planning media strategy
650			_arelationship among media, advertising and consumers
650			_asample media plan presentation
650			_aselecting media classes
650			_asetting and allocating budget
650			_astrategy planning
650			_atesting and experimenting
700			_aBaron, Roger B.
942			_2Dewey Decimal Classification _cBK
999			_c7067 _d7067