000			01201nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780071331777
041			_aeng
082			_a658.5 _bBEL
100			_aBelz, Andrea
245		4	_aThe Mcgraw - Hill 36- hour course : product development _cby Andrea Belz
260			_aNew Delhi: _bTata McGraw Hill Education Private Limited _c2011
300			_axii, 240p., ind., notes. _c22 cm x15 cm
365			_aINR _b350
650			_aanalyzing the external environment
650			_adesign
650			_adifference between sales and marketing
650			_afabrication, integration and delivery
650			_afunding
650			_aimplementation
650			_aintellectual property
650			_alaunch
650			_amarketing
650			_amarketing four ps
650			_amilestones
650			_anew products
650			_aorganizations
650			_aplanning
650			_aproduct management
650			_arisk
650			_asegmentation, targeting and positioning
650			_astrategy
650			_avalue propositions
650			_awrap- up
942			_2Dewey Decimal Classification _cBK
999			_c7080 _d7080