000			01248nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780071332491
041			_aeng
082			_a658.8 _bSUG
100			_aSugiyama, Kotaro
245		4	_aThe dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency _cby Kotaro Sugiyama and Tim Andree
260			_aNew Delhi: _bTata McGraw Hill Education Private Limited _c2011
300			_axxiv, 310p., ind., ref., epil. _c22 cm x15 cm
365			_aINR _b375
650			_aadvertising
650			_aadvertising agencies Japan management
650			_abreadth and depth
650			_acase studies of the cross switch way
650			_acreating scenarios for cross communication
650			_across communication
650			_across communication imperative
650			_across switch design process
650			_adentsu
650			_adentsu comes of age
650			_afrom insight to scenario creation
650			_amarketing management
650			_aputting cross switch into play
650			_astructure design and measurement for cross switch
700			_aAndree, Tim
942			_2Dewey Decimal Classification _cBK
999			_c7083 _d7083