000			00925nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780071754996
041			_aeng
082			_a658.827 _bBAT
100			_aBates, Sandra M.
245		4	_aThe social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges _cby Sandra M. Bates
260			_aNew York: _bMcGraw-Hill _c2012
300			_axxxi, 241p., notes, ind. _c24 cm x 16 cm
365			_aINR _b1647.5
650			_aadvertising
650			_abrand name products
650			_abranding
650			_abusiness model
650			_acommunication
650			_adiffusion of innovation
650			_ahealth care
650			_aleadership
650			_amarketing
650			_areputation
650			_aresource conservation
942			_2Dewey Decimal Classification _cBK
999			_c7106 _d7106