000			01003nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780071813372
041			_aeng
082			_a658.812 _bPAH
100			_aPaharia, Rajat
245		0	_aLoyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement _cby Rajat Paharia
260			_aNew Delhi: _bMcGraw Hill Education _c2013
300			_axv, 283p., app., notes, ind. _c24 cm x 16 cm
365			_aINR _b1563
650			_abig data
650			_abrand loyalty
650			_aconsumer space
650			_acorporate culture
650			_acustomer engagement
650			_acustomer relations
650			_aemployee engagement
650			_aemployee space
650			_agamification
650			_aintrinsic motivators
650			_aloyalty 3.0 program
650			_amarketing management
650			_aorganizational behavior
942			_2Dewey Decimal Classification _cBK
999			_c7112 _d7112