000			01152nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780132224154
041			_aeng
082			_a659.1 _bMOR
100			_aMoriarty, Sandra
245		0	_aAdvertising, principles and practices _cby Sandra Moriarty, Nancy Mitchell and William Wells
250			_a8th ed.
260			_aNew Jersey: _bPearson Education, Inc. _c2009
300			_axlvi, 640p., app., glos., notes, ind. _c28cm x 22 cm
365			_aINR _b9372.66
650			_aadvertising
650			_aconsumer audience
650			_acopywriting
650			_acreative side
650			_adesigning
650			_amedia basics
650			_amedia planning and buying
650			_apractice
650			_aproduction
650			_apublic relations
650			_arole in marketing
650			_asales promotion
650			_asociety
650			_aspecial advertising campaigns
650			_astrategic research
650			_astudy and teaching
700			_aMitchell, Nancy
700			_aWells, William
942			_2Dewey Decimal Classification _cBK
999			_c7180 _d7180