| 000 | 01129nam a2200325Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780137075430 | ||
| 041 | _aeng | ||
| 082 |
_a658.87 _bDEH |
||
| 100 | _aDeherder, Rick | ||
| 245 | 0 |
_aShopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success _cby Rick Deherder and Dick Blatt |
|
| 260 |
_aNew Jersy: _bFT Press _c2011 |
||
| 300 |
_a242p., ind. _c 24 cm x15 cm |
||
| 365 |
_aINR _b1637.53 |
||
| 650 | _acapturing shopping dynamics in store | ||
| 650 | _aConsumers | ||
| 650 | _adecision drivers | ||
| 650 | _aestablishing in store marketing measures | ||
| 650 | _aMarketing | ||
| 650 | _ameasuring marketing at retail in convenience stores | ||
| 650 | _ameasuring marketing at retail in drug stores | ||
| 650 | _ameasuring marketing at retail in supermarkets | ||
| 650 | _ameasuring return on investment | ||
| 650 | _aonline retailing | ||
| 650 | _aretail ecosystem analytic process | ||
| 650 | _ashopper models | ||
| 700 | _aBlatt, Dick | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c7193 _d7193 |
||