000 01110nam a2200385Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780198066309
041 _aeng
082 _a658.809647
_bCHA
100 _aChaudhary, Manjula
245 0 _aTourism marketing
_cby Manjula Chaudhary
260 _aNew Delhi:
_bOxford University Press
_c2010
300 _axvi, 286p., ind.
_c24 cm x 18 cm
365 _aINR
_b275
650 _acompetitive tourism marketing strategies
650 _ademand forecasting
650 _adistribution
650 _amarket competition
650 _amarket segmentation
650 _amarketing management information system
650 _amarketing mix
650 _apeople in tourism
650 _aphysical evidence
650 _apositioning
650 _apricing
650 _apromotion
650 _atargeting
650 _atechnology
650 _atourism marketing
650 _atourism marketing environment
650 _atourism product
650 _atourist behaviour
942 _2Dewey Decimal Classification
_cBK
999 _c7946
_d7946