| 000 | 00982nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780199587407 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bHOL |
||
| 100 | _aHolt, Douglas | ||
| 245 | 0 |
_aCultural strategy : using innovative ideologies to build breakthrough brands _cby Douglas Holt and Douglas Cameron |
|
| 260 |
_aNew York: _bOxford University Press _c2010 |
||
| 300 |
_axv, 387p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b895 |
||
| 650 | _a applying the cultural strategy model | ||
| 650 | _a case studies | ||
| 650 | _a cultural innovation theory | ||
| 650 | _a cultural studio forms underground | ||
| 650 | _a freelancers union | ||
| 650 | _a fuse music television | ||
| 650 | _a marketing | ||
| 650 | _a organizing for cultural innovation | ||
| 650 | _a social aspects | ||
| 650 | _abranding | ||
| 700 | _aCameron, Douglas | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c8476 _d8476 |
||