000			00992nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0195158695
041			_aeng
082			_a658.84 _bGEL
100			_aGeller, Lois K.
245		0	_aResponse : The complete guide to profitable direct marketing _cby Lois K. Geller
260			_aNew York: _bOxford University Press Inc. _c2002
300			_axxi, 360p., glo.,app.,ind. _c24 cm x 16 cm
365			_aINR _b750
650			_abusiness
650			_acampaign planning
650			_acatalog connections
650			_acost and mail order math
650			_aculture
650			_acustomer identification
650			_adirect mail packages
650			_adirect marketing
650			_adirect response advertising
650			_aeffective offer elements
650			_aloyalty programs
650			_arelationship building
650			_asuccessful marketers
942			_2Dewey Decimal Classification _cBK
999			_c865 _d865