| 000 | 00758nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0195168720 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bRIV |
||
| 100 | _aRivkin, Steve | ||
| 245 | 4 |
_aThe making of a name : the inside story of the brands we buy _cby Steve Rivkin and Fraser Sutherland |
|
| 260 |
_aNew York: _bOxford University Press _c2004 |
||
| 300 |
_ax, 275p., app. _c24 cm x 16 cm |
||
| 365 |
_aINR _b395 |
||
| 650 | _abrainwaves and brainstorms | ||
| 650 | _abrand name products | ||
| 650 | _anames typology | ||
| 650 | _anaming | ||
| 650 | _ascrabble scramble | ||
| 650 | _asymboles | ||
| 700 | _aSutherland, Fraser | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c867 _d867 |
||