000 | 01144nam a2200373Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780230201606 | ||
041 | _aeng | ||
082 |
_a658.8 _bELL |
||
100 | _aEllwood, Iain | ||
245 | 0 |
_aWonder woman : marketing secrets for the trillion-dollar customer _cby Iain Ellwood with Sheila Shekar |
|
260 |
_aNew York: _bPalgrave Macmillan _c2008 |
||
300 |
_axv, 240p., bib., ind. _c24 cm x 16 cm |
||
365 |
_aINR _b1195 |
||
650 | _aceating powerful branded memories | ||
650 | _acommunication experts | ||
650 | _aeffective brand experience design | ||
650 | _aemotional empathy | ||
650 | _afemale brain | ||
650 | _aincreasing brand loyalty | ||
650 | _ainfluencing brands perceptions | ||
650 | _amarket segmentation | ||
650 | _amarketing | ||
650 | _amarketing communications | ||
650 | _amarketing segment | ||
650 | _anurturing | ||
650 | _apurchase behaviour | ||
650 | _atarget marketing | ||
650 | _awomen | ||
650 | _awomen consumers | ||
700 | _aShekar, Sheila | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c8681 _d8681 |