000 01144nam a2200373Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780230201606
041 _aeng
082 _a658.8
_bELL
100 _aEllwood, Iain
245 0 _aWonder woman : marketing secrets for the trillion-dollar customer
_cby Iain Ellwood with Sheila Shekar
260 _aNew York:
_bPalgrave Macmillan
_c2008
300 _axv, 240p., bib., ind.
_c24 cm x 16 cm
365 _aINR
_b1195
650 _aceating powerful branded memories
650 _acommunication experts
650 _aeffective brand experience design
650 _aemotional empathy
650 _afemale brain
650 _aincreasing brand loyalty
650 _ainfluencing brands perceptions
650 _amarket segmentation
650 _amarketing
650 _amarketing communications
650 _amarketing segment
650 _anurturing
650 _apurchase behaviour
650 _atarget marketing
650 _awomen
650 _awomen consumers
700 _aShekar, Sheila
942 _2Dewey Decimal Classification
_cBK
999 _c8681
_d8681