000 | 00691nam a2200253Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20240303162520.0 | ||
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780230203365 | ||
041 | _aeng | ||
082 |
_a658.8 _bBRY |
||
100 | _aBrymer, Chuck | ||
245 | 4 |
_aThe nature of marketing: Marketing to the swarm as well as the herd _cby Chuck Brymer |
|
260 |
_aNew York: _bPalgrave Macmillan _c2009 |
||
300 |
_axiii, 205p., notes, ind. _c24 cm x 16 cm |
||
365 |
_aINR _b1395 |
||
650 | _aconsumer society | ||
650 | _adigital community | ||
650 | _amarket segmentation | ||
650 | _amarketing | ||
650 | _aswarm | ||
942 | _cBK | ||
999 |
_c8682 _d8682 |