000 00691nam a2200253Ia 4500
003 OSt
005 20240303162520.0
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780230203365
041 _aeng
082 _a658.8
_bBRY
100 _aBrymer, Chuck
245 4 _aThe nature of marketing: Marketing to the swarm as well as the herd
_cby Chuck Brymer
260 _aNew York:
_bPalgrave Macmillan
_c2009
300 _axiii, 205p., notes, ind.
_c24 cm x 16 cm
365 _aINR
_b1395
650 _aconsumer society
650 _adigital community
650 _amarket segmentation
650 _amarketing
650 _aswarm
942 _cBK
999 _c8682
_d8682