| 000 | 00777nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780230220928 | ||
| 041 | _aeng | ||
| 082 |
_a910.688 _bMOI |
||
| 100 | _aMoilanen, Teemu | ||
| 245 | 0 |
_aHow to brand nations, cities and destinations : a planning book for place branding _cby Teemu Moilanen and Seppo Rainisto |
|
| 260 |
_aNew York: _bPalgrave Macmillan _c2009 |
||
| 300 |
_aix, 202p., bib., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1950 |
||
| 650 | _abuilding a country brand | ||
| 650 | _acity and destination branding | ||
| 650 | _acity promotion | ||
| 650 | _aoperational plan | ||
| 650 | _aplace marketing | ||
| 700 | _aRainisto, Seppo | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c8685 _d8685 |
||