000			00729nam a2200217Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780230507548
041			_aeng
082			_a658.80019 _bSIN
100			_aSinha, Indrajit
245		0	_aReverse psychology marketing : the death of traditional marketing and the rise of the new pull game _cby Indrajit Sinha and Thomas Foscht
260			_aNew York: _bPalgrave Macmillan _c2007
300			_axiv, 198p., ind. _c24 cm x 16 cm
365			_aINR _b1687.5
650			_aanti-marketing
650			_amarketing psychological aspects
650			_amarketing social aspects
700			_aFoscht, Thomas
942			_2Dewey Decimal Classification _cBK
999			_c8717 _d8717