| 000 | 00698nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780273717225 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bFIL |
||
| 100 | _aFill, Chris | ||
| 245 | 0 |
_aMarketing communications : interactivity, communities and content _cby Chris Fill |
|
| 250 | _a5th ed. | ||
| 260 |
_aHarlow: _bPearson Education _c2009 |
||
| 300 |
_axxxvii, 958 p., glo., ind. _c27 cm x 20 cm |
||
| 365 |
_aINR _b4864.48 |
||
| 650 | _acommunication | ||
| 650 | _amarketing | ||
| 650 | _amarketing channels | ||
| 650 | _asales promotion | ||
| 650 | _asponsorship | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c8902 _d8902 |
||