000			01399nam a2200445Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780273787136
041			_aeng
082			_a658.8342 _bSCH
100			_aSchiffman, Leon G.
245		0	_aConsumer behaviour : global edition _cby Leon G. Schiffman, Joseph L. Wisenblit
250			_a11th ed.
260			_aHarlow, Essex: _bPearson Education _c2015
300			_a492p., notes, glos., ind. _c27 cm x 22 cm
365			_aINR _b6233.22
650			_aattitude formation and change
650			_acommunication
650			_aconsumer as an individual
650			_aconsumer behaviour
650			_aconsumer motivation
650			_aconsumer perception
650			_aconsumer research
650			_acultural setting
650			_adesigning primary research
650			_alearning
650			_amarket segmentation
650			_amarketing ethics
650			_amotivation research
650			_aperceptual selection
650			_apersonality traits
650			_aprint and broadcast advertising to social and mobile media
650			_areference groups
650			_asegmentation, targeting and positioning
650			_asocial class
650			_asocial responsibility
650			_atechnology driven
700			_aWisenblit, Joseph L.
942			_2Dewey Decimal Classification _cBK
999			_c8908 _d8908