000			00876nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780275992798
082			_a658.8 _bMAR
100			_aKeillor, Bruce D. (ed.)
245		0	_aMarketing in the 21st century : integrated marketing communication
260			_aWestport: _bPraeger Publishers _c2007
300			_aVol. 4, ix, 305p., ind. _c24 cm x 16 cm
365			_aINR _b15928.5 _d00
490			_aPraeger perspectives
541			_d2007-10-20
650			_acelebrity branding
650			_amarketing
650			_amarketing biggest challenge
650			_amarketing to children
650			_aproduct for seniors
650			_aproduct life cycles
650			_asales promotions
650			_asponsorship
700			_aOwens, Derborah L. (ed.
700			_aHausknecht, Douglas R. (ed.)
942			_cBK _2ddc
999			_c8913 _d8913