000			00892nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780307354099
041			_aeng
082			_a658.8 _bCAP
100			_aCapon, Noel
245		0	_aMarketing mavens _cby Noel Capon
250			_a1st ed.
260			_aNew York: _bCrown Business _c2007
300			_ax, 307p., app., ind. _c24 cm x 16 cm
365			_aINR _b854
650			_acreate customer value
650			_acustomer relations
650			_aexecution in marketing
650			_aidentifying opportunities
650			_amarketing
650			_amatching markets
650			_ameasuring enterprise
650			_anew market model
650			_arelationship marketing
650			_asegmenting to find the sweet spots
650			_astructure systems
942			_2Dewey Decimal Classification _cBK
999			_c8931 _d8931