000			00756nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780415665193
041			_aeng
082			_a658.827 _bRIE
100			_aRiezebos, Rik
245		0	_aPositioning the brand : an inside-out approach _cby Rik Riezebos and Jaap van der Grinten
260			_aLondon: _bRoutledge _c2012
300			_axv, 191p., app., bib., ind. _c22 cm x 14 cm
365			_aINR _b2466.89
650			_abrand architecture
650			_abrand name products
650			_abranding
650			_acorporate identity
650			_amarketing
650			_aproduct management
700			_aGrinten, Jaap van der
942			_2Dewey Decimal Classification _cBK
999			_c9225 _d9225