| 000 | 00667nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780415668927 | ||
| 082 |
_a658.802 _bSCH |
||
| 100 | _aSchultz, Don E. | ||
| 245 | 4 | _aThe evolution of integrated marketing communications : the customer-driven marketplace | |
| 260 |
_aOxon: _bRoutledge, _c2011. |
||
| 300 |
_aviii, 134 p., ind. _c25 cm x 18 cm |
||
| 365 |
_aINR _b7803 _d00 |
||
| 541 | _d2013-02-25 | ||
| 650 | _aIMC | ||
| 650 | _amarketing | ||
| 650 | _amarketing communication | ||
| 650 | _amarketplace | ||
| 700 | _aPatti, Charles H. (ed.) | ||
| 700 | _aKitchen, Philip J. (ed.) | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c9228 _d9228 |
||