000			00751nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780415672801
082			_a658.8 _bPRO
100			_aPowell, Helen (ed.)
245		0	_aPromotional culture and convergence : markets, methods, media
260			_aNew York: _bRoutledge, _c2013.
300			_ax, 238p., ind. _c23 cm x 15 cm
365			_aINR _b2721.41 _d00
541			_d2014-03-21
650			_abranding
650			_achanging relationship between media and marketing
650			_acinema
650			_ainteractive marketing
650			_ainternet advertising
650			_amarketing
650			_apromotional industries
650			_apublic relations perspactive
942			_cBK _2ddc
999			_c9231 _d9231