000			00769nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780415742962
041			_aeng
082			_a658.827 _bZAR
100			_aZarantonello, Lia
245		4	_aThe handbook of brand management scales _cLia Zarantonello and Veronique Pauwels-Delassus
250			_a1st ed.
260			_aNew York: _bRoutledge _c2016
300			_axix, 309p., ind _c24 cm x 16 cm
365			_aINR _b4249.43
650			_aconsumer behaviour
650			_amanagement
650			_amanuals
650			_amarketing research
650			_ascaling
650			_astatistical methods
700			_aPauwels-Delassus, Veronique
942			_2Dewey Decimal Classification _cBK
999			_c9253 _d9253