000 | 00793nam a2200253Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780415747905 | ||
082 |
_a658.827 _bTHE |
||
100 | _aRiley, Francesca Dall'Olmo (ed.) | ||
245 | 4 | _aThe Routledge companion to contemporary brand management | |
260 |
_aNew York: _bRoutledge, _c2016. |
||
300 |
_axxxii, 583p., ref., ind. _c25 cm x 18 cm |
||
365 |
_aINR _b13050 _d00 |
||
490 | _aRoutledge companions in business, management and accounting | ||
541 | _d2017-03-08 | ||
650 | _abranding | ||
650 | _acommunication in marketing | ||
650 | _ainternet | ||
650 | _amanagement | ||
650 | _asocial responsibility of business | ||
700 | _aSingh, Jaywant (ed.) | ||
700 | _aBlankson, Charles (ed.) | ||
942 |
_cBK _2ddc |
||
999 |
_c9255 _d9255 |