000 00793nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780415747905
082 _a658.827
_bTHE
100 _aRiley, Francesca Dall'Olmo (ed.)
245 4 _aThe Routledge companion to contemporary brand management
260 _aNew York:
_bRoutledge,
_c2016.
300 _axxxii, 583p., ref., ind.
_c25 cm x 18 cm
365 _aINR
_b13050
_d00
490 _aRoutledge companions in business, management and accounting
541 _d2017-03-08
650 _abranding
650 _acommunication in marketing
650 _ainternet
650 _amanagement
650 _asocial responsibility of business
700 _aSingh, Jaywant (ed.)
700 _aBlankson, Charles (ed.)
942 _cBK
_2ddc
999 _c9255
_d9255