000			00851nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780415896573
041			_aeng
082			_a658.802 _bBAR
100			_aBaran, Roger J.
245		0	_aCRM : the foundation of contemporary marketing strategy _cby Roger J. Baran and Robert Galka
260			_aNew York: _bRoutledge _c2014
300			_aix, 393p., notes, ind. _c24 cm x 18 cm
365			_aINR _b595
650			_aCRM evaluation
650			_acustomer data development
650			_acustomer relations
650			_adata management
650			_ahistory
650			_amanagement
650			_amarketing strategy
650			_aorganisation
650			_arelationship marketing
700			_aGalka, Robert J.
942			_2Dewey Decimal Classification _cBK
999			_c9300 _d9300