000			01022nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470055762
041			_aeng
082			_a658.503 _bMAC
100			_aMack, Ben
245		0	_aThink two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits _cby Ben Mack
260			_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2007
300			_axiii, 242p., app., ind. _c21 cm x 13 cm
365			_aINR _b917.51
650			_abrand essence
650			_abrand misinformation versus back end thinking
650			_abranding
650			_acreativity on demand
650			_aeverything communicates
650			_aKama Sutra of marketing
650			_alegendary branding
650			_amarketing
650			_aproduct management
650			_aright target audience
650			_astorytelling
650			_astructured creativity
942			_2Dewey Decimal Classification _cBK
999			_c9359 _d9359