000			00899nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470060360
041			_aeng
082			_a658.8343 _bEAR
100			_aEarls, Mark
245		0	_aHerd : how to change mass behaviour by harnessing our true nature _cby Mark Earls
260			_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2007
300			_axx, 348p., endnote, ind. _c24 cm x 16 cm
365			_aINR _b1251.91
650			_aco creativity
650			_acommunication in marketing
650			_aconsumer behavior
650			_ainfluence
650			_ajust believe
650			_alight the fire
650			_amaking sense
650			_aseven principles of herd marketing
650			_asocial influence
650			_asocial interaction
650			_aus talk
942			_2Dewey Decimal Classification _cBK
999			_c9361 _d9361