000			01267nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470125427
041			_aeng
082			_a658.872 _bLES
100			_aLeSueur, Jeff
245		0	_aMarketing automation : practical steps to more effective direct marketing _cby Jeff LeSueur
260			_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2007
300			_axiii, 346p., ind. _c24 cm x 16 cm
365			_aINR _b1669.91
490			_aWiley and SAS business series
650			_acomponent details
650			_acreating a marketing financials worksheet
650			_acustomer information
650			_adata processing
650			_adirect marketing
650			_afinancial and marketing information integration
650			_aimproving response
650			_ainformation map
650			_amarketing
650			_amarketing financials
650			_ameasuring marketing effectiveness
650			_amodeling
650			_aoptimizing contact strategy
650			_aprofit and loss fundamentals
650			_arelevant marketing automation information
650			_areturn on investment
650			_astrategic marketing
942			_2Dewey Decimal Classification _cBK
999			_c9369 _d9369