000 00713nam a2200229Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780470239599
041 _aeng
082 _a658.872
_bARI
100 _aArikan, Akin
245 0 _aMultichannel marketing : metrics and methods for on and offline success
_cby Akin Arikan
260 _aIndianpolis:
_bWiley Publishing Inc.
_c2008
300 _axxiv, 288p., ind.
_c24 cm x 19 cm
365 _aINR
_b1952
650 _ainternet marketing
650 _amultichannel analytics
650 _amultichannel marketing method
650 _amultilevel marketing
650 _aweb analyst
942 _2Dewey Decimal Classification
_cBK
999 _c9391
_d9391