000 00923nam a2200301Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780470293706
041 _aeng
082 _a658.802
_bHOL
100 _aHoltz, Shel
245 0 _aTactical transparency : how leaders can leverage social media to maximize value and build their brand
_cby Shel Holtz and John C. Havens
260 _aSan Francisco:
_bJossey-Bass
_c2009
300 _axiv, 297p., notes, ind.
_c24 cm x 16 cm
365 _aINR
_b1904.78
650 _ablogs
650 _abusiness communication
650 _acustomer relations
650 _ainteractive marketing
650 _ainternet marketing
650 _aleadership
650 _amanagement
650 _amedia relation
650 _apublic relation
650 _asocial media
700 _aHavens, John C.
942 _2Dewey Decimal Classification
_cBK
999 _c9399
_d9399