000 01174nam a2200397Ia 4500
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020 _a9780470344026
041 _aeng
082 _a302.230688
_bEVA
100 _aEvans, Dave
245 0 _aSocial media marketing : an hour a day
_cby Dave Evans
260 _aIndianapolis:
_bWiley Publishing, Inc.
_c2008
300 _axxii., 409p., ind., ill.
_c23 cm x 19 cm
365 _aINR
_b1509.48
650 _acampaign
650 _aconsideration and purchase funnel
650 _aconsumer generaterd media
650 _aelements of social media
650 _ainfluence and measurement
650 _amarketer's dilemma
650 _amedia channels
650 _ametcalfe's law
650 _amicroblogs
650 _areviews,ratings, and recommendationsinteractions
650 _aROI
650 _aRSS
650 _asarnoff's law
650 _asocial marketing
650 _asocial media marketing
650 _asocial networks
650 _asocial platforms
650 _asocial web blooms
650 _atouchpoint analysis
942 _2Dewey Decimal Classification
_cBK
999 _c9401
_d9401